"People arenʹt going to the movies. Theyʹre playing videogames. In 2011, cinema attendance nosedived. Meanwhile, a single game was making a billion dollars – in just 16 days. Call Of Duty: Modern Warfare 3 was the fastest‐selling entertainment property in any medium, ever. By the end of its launch day over 7 million multiplayer hours had been logged as gamers blasted their pals in online combat. The prime movie‐going demographic of 18‐24 year old men were thinking: why watch