TALK TO MESSI
ARTIFICIAL INTELLIGENCE EXPERIENCE
In 2019 MediaPro and Labsid worked with Lionel Messi to create an artificial intelligence experience featuring a 3D hyperrealistic avatar of Lionel Messi. Remington Scott scanned Messi and produced the creation of the digital double for real-time integration in UE4.
In the experience, the digital version of Messi speaks directly to individual audience members and answers personal questions. The concept was to prove a connection between fans and talent could be achieved.